Tee Pee Golf
Tee Pee Golf
A 30-day execution plan to turn a private golf simulator into a content machine, community magnet, and growth funnel for Tee Pee Golf.
March 2026
001 / The Opportunity
Consistent daily content from one controlled space. Batch film 2–3x per week, produce 10–15 pieces per session.
Document real improvement with launch monitor data. Progression content is the #1 performing format on fitness/sports TikTok.
Invite neighbors, friends, guests. Build recurring characters and a local golf network that feeds into Tee Pee Golf trips.
Every viewer is a potential trip attendee. Natural CTAs from sim content to teepeegolfclub.com and Puerto Rico bookings.
002 / Content Pillars
Skill progression, stats, before/after swings, daily improvement
Funny POVs, reactions, stereotypes, hot takes, golf fails
Closest to pin, long drive, 1-club challenge, blindfolded, bets
Aesthetic sessions, night sim, after-work ritual, ASMR, lo-fi
Swing breakdowns, stat explanations, club selection, terminology
003 / Posting Strategy
| 3 | Full challenge/concept videos |
| 5–10 | Individual swing clips (all 4 angles) |
| 2–3 | Talking head segments |
| 1 | ASMR sequence (5–10 swings, no talking) |
| ∞ | Screen recordings of best stats |
004 / 30-Day Calendar — Week 1
Introduce the space. Establish the series. Hook the audience.
| Day | AM Post | PM Post | Format |
|---|---|---|---|
| 1 | The Setup — Room reveal "I have a private golf simulator and nobody knows about it" |
First Swing — Baseline stats "Let's see where I'm starting" |
POV |
| 2 | The Numbers — Launch monitor close-up "225 carry… we're working with something" |
What $0 Gets You — Sim flex "While y'all paying $60 an hour…" |
Lifestyle |
| 3 | Morning Session — 6 AM, coffee, solo vibes "6 AM. Sim to myself. This is the life." |
Swing Check — You vs. Tour pro split screen "Me vs. Scottie Scheffler. Same energy?" |
Aesthetic |
| 4 | Simulator Diaries #1 — Series premiere, baseline "Day 1 of getting scratch on the simulator" |
The Sound — ASMR iron strikes [No text — pure clean contact] |
Series |
| 5 | Pebble Beach — Play a virtual famous course "Playing Pebble Beach from my apartment" |
3 Things I Learned — Quick tips "I fixed my slice in 4 days" |
Tutorial |
| 6 | After-Work Ritual — Decompression routine "9 to 5 done. Time to decompress." |
Driver Only — 9 holes, one club "Can you break 50 with ONLY a driver?" |
Challenge |
| 7 | Week 1 Recap — Stats & progress "One week in the sim. Here are my numbers." |
Building in Public — Tee Pee Golf story "I'm building a golf brand from my apartment" |
Founder |
005 / 30-Day Calendar — Week 2
Skill progression. Data-driven improvement. Audience investment.
| Day | AM Post | PM Post | Format |
|---|---|---|---|
| 8 | Simulator Diaries #2 — Iron play focus "My 7-iron was going 145. Now it's 160." |
POV: Pure 5 Iron — Slow-mo contact [Slow-mo sound effect] |
Series |
| 9 | What's in the Bag? — Club breakdown "My $400 set vs. a $3,000 set" |
Sim vs. Real — What translates? "The sim says 12 handicap. The course says otherwise." |
Review |
| 10 | Worst Shots — Fail compilation "The worst golf shot ever recorded" |
Virtual Puerto Rico — Play a PR course "Puerto Rico on the simulator hits different" |
Comedy |
| 11 | 1 Club Challenge — 9 holes, 7-iron only "9 holes. 1 club. How bad does it get?" |
Late Night Grind — 11 PM focused session "11 PM and I'm still in the sim" |
Challenge |
| 12 | Before & After — Week 1 vs. now swing "12 days of sim work. Look at the difference." |
Pull Up & Play #1 — First guest! "My neighbor has never golfed before" |
Community |
| 13 | Shot Tracer Edit — Best drives with overlays "Shot tracer makes everything look pro" |
Golf Vocab 101 — 5 terms in 30 sec "If you don't know these, you're not a golfer" |
Education |
| 14 | Week 2 Recap — Honest progress "Two weeks in. Real progress or just vibes?" |
The Dream Trip — PR tease while hitting "Imagine going from this sim to THIS" |
Trip |
006 / 30-Day Calendar — Week 3
Bring people in. Create characters. Build the local network.
| Day | AM Post | PM Post | Format |
|---|---|---|---|
| 15 | Simulator Diaries #3 — Short game focus "My wedge game was trash. Here's my fix." |
Pull Up & Play #2 — New guest "She said she hates golf. Watch what happens." |
Series |
| 16 | St. Andrews — Play the Old Course "The oldest course in the world. From my apartment." |
The Bet — Closest to pin, stakes "Loser buys dinner. One shot each." |
Challenge |
| 17 | Unpopular Opinions — Hot takes while hitting "Golf carts should be banned. Fight me." |
The 300-Yard Chase — Grind for distance "I'm not leaving until I hit 300" |
Engagement |
| 18 | Full ASMR Session — No talking, pure golf [Pure golf sounds] |
Club Stereotypes — Comedy bit "If your fav club is a 60°, you're lying" |
ASMR |
| 19 | Pull Up & Play #3 — Mini tournament "3 strangers. 1 simulator. Mini tournament." |
Guess the Distance — Interactive "How far did this go? Drop your guess." |
Community |
| 20 | Why I Practice Daily — Motivational "I was a 28 handicap 3 weeks ago." |
Guess the Distance #2 — Crowd-sourced "Y'all were WAY off last time" |
Story |
| 21 | Week 3 Recap — Stats & community growth "3 weeks. The numbers speak." |
Building Tee Pee Golf — Brand update "Building a golf travel brand. Week 3." |
Founder |
007 / 30-Day Calendar — Week 4
Momentum. Transformation content. Begin soft conversion to Tee Pee Golf.
| Day | AM Post | PM Post | Format |
|---|---|---|---|
| 22 | Simulator Diaries #4 — Can I break 80? "Can I break 80 after 22 days?" |
Day 1 vs. Day 22 — Full transformation "22 days changed my swing forever" |
Series |
| 23 | Pull Up & Play #4 — Return guest arc "Remember the neighbor who couldn't hit it?" |
Late Night Vibes — Moody, R&B, smooth irons "Late night sim sessions hit different" |
Community |
| 24 | Best Shots of Month — Top 10 compilation "My 10 best shots, Day 1 to Day 24" |
The Forgotten Club — 3-iron deep dive "Nobody uses this club. Watch what it can do." |
Highlight |
| 25 | Puerto Rico Preview — Play PR on sim "In a few months, this is real" |
Stats Deep Dive — Launch angle explained "Your launch monitor is lying. Here's how to read it." |
Trip |
| 26 | Pull Up & Play #5 — Biggest group yet "The building golf league is official" |
1 Month Review — Honest verdict "30 days in a simulator. The truth." |
Community |
| 27–28 | Full Bag Test — Every club, real distances "Every club. Real distances. No cap." |
Diaries #5 + Ultimate CTP Tournament "One month done. Honest scorecard." |
Data |
| 29–30 | Day 1 vs. Day 30 — THE transformation "30 days. Same sim. Different golfer." |
What's Next + Thank You "Month 1 done. Month 2 is going to be insane." |
Viral |
008 / Viral Video Concepts
Each concept has a proven hook, shot list, and editing direction.
| # | Concept | Why It Works |
|---|---|---|
| 1 | Private Simulator Reveal "Nobody knows about this" | Exclusivity + envy trigger |
| 2 | Non-Golfer First Swing "He's never touched a club" | Transformation + beginner relatability |
| 3 | POV: Pure 7 Iron at 11 PM [ASMR — no text] | Satisfying contact = saves & shares |
| 4 | Break 80 in 30 Days "Day 1: can barely break 100" | Progression = follow incentive |
| 5 | Pebble Beach from Apt "Can't afford it, so I played from home" | Aspiration + humor combo |
| 6 | 100 Swings in a Row "What happens to your body" | Endurance + data visualization |
| 7 | Golfer Stereotypes "Every type of golfer in a sim" | Tagging friends = 2–5x engagement |
| 8 | Driver Distance Journey "Day 1: 220. Day 30: ???" | Universal golf obsession |
| 9 | Community from My Apt "12 people now play because of 1 sim" | Heart of the brand story |
| 10 | CTP — Loser Pays "One shot each. Loser buys dinner." | Stakes + competition format |
| # | Concept | Why It Works |
|---|---|---|
| 11 | Non-Golfer Quotes "The things he said…" | High comment engagement |
| 12 | 18 Holes at 2 AM "Couldn't sleep. Played 18." | "Night routine" trend + absurdity |
| 13 | Rate Famous Courses "Rating every course from my apt" | Series potential + debate bait |
| 14 | 50% vs. 75% vs. 100% "Watch what happens at full power" | Counter-intuitive insight |
| 15 | $50 Club vs. $500 Club "The simulator doesn't lie" | Gear debate = endless comments |
| 16 | Teaching My Date Golf "She wanted to try" | Couple content + audience expansion |
| 17 | Every Par 3 Challenge "Can I go under par?" | Quick format, high retention |
| 18 | The Shot That Changed It "This one shot changed everything" | Emotional storytelling 3:1 vs tutorials |
| 19 | Blindfolded Challenge "Can I hit it BLINDFOLDED?" | Absurd premise = instant tension |
| 20 | Sim to Real Course "30 days of sim. Does it transfer?" | THE question every sim golfer has |
009 / Filming Playbook
Chest height, 6–8 ft in front. Reactions, reveals, talking head.
Hip height, 8–10 ft trail side. Swing analysis, before/after.
Knee height, 6 ft behind. Aesthetic, ASMR, screen capture.
Phone facing monitor directly. Data overlays, distance reveals.
010 / Filming Playbook
011 / Growth Strategy
TikTok tests your video on 200–500 people first. If they don't stay past 3 seconds, it dies. Every hook must create an open loop.
Tee Pee Golf hat visible in every shot. @teepeegolfclub in bio. Website in link.
"This is why I'm building Tee Pee Golf — so people can connect over golf like this."
"Puerto Rico. September 2026. Link in bio if you're about it."
012 / Stories & Platform Tactics
013 / Community Strategy
Weeks 1–2
Weeks 3–4
Month 2+
Picks it up fast. Viewers root for them. Track their rapid improvement.
Terrible but keeps showing up. Most relatable character. Fan favorite.
Secretly really good. Surprise factor. Creates upset moments in competitions.
Says golf is boring but keeps coming back. Redemption arc content.
014 / Community Strategy
Apartment Sim Sessions
Build skills, build relationships, build content
Local Course Outings
Prove the concept. Film the transition. Tag courses.
Group Chat → Waitlist
Every sim participant joins contact list.
Puerto Rico — September 2026
The people you built with become your first trip attendees.
015 / Trends & Research
"Golf Ball Vs" format — battles, stakes, stunts. Adapt: "Sim vs. Real Course" comparisons.
Pure contact, no talking, slow-mo. Performs 2–4x above average. Sim rooms are perfect (controlled audio).
"Day 1 vs. Day 30" from fitness TikTok is exploding in golf. Your Simulator Diaries is perfectly positioned.
"Types of golfers" drives massive comment engagement and shares. People tag friends.
Controversial golf opinions generate debate in comments. Algorithm loves comment activity.
016 / Competitive Landscape
| Creator | What They Do Well | How Tee Pee Golf Is Different |
|---|---|---|
| Max & Harry | High-energy challenges, "Golf Ball Vs" series, entertainment stunts | You bring the indoor/apartment angle + community building. They're entertainment-only; you connect content to real experiences. |
| GabbyGolfGirl | 1v1 matches, product partnerships, personality-driven content | You bring the group/community angle. She's solo performance; you're building something people can join. |
| No Laying Up | Premium golf travel, course reviews, documentary storytelling | You're the accessible, grassroots version. They review $500 courses; you're building from a free apartment sim. |
| Random Golf Club | Community, events, inclusive golf culture | Differentiate through tech (sim data, launch monitor), the progression narrative, and the trip concierge model. |
017 / Monetization Strategy
Primary revenue.
Play PR courses on sim monthly → build anticipation.
"Pull Up & Play" guests = first trip prospects.
Group chat → local waitlist → trip bookings.
Every "Simulator Diaries" is implicit: "I'm getting better for the real thing."
Community product.
Sim sessions demonstrate what a local Tee Pee Golf chapter looks like.
Building league = membership proof of concept.
When people in other cities say "I want this" — that's the white-label signal.
Platform play.
Every community episode = live demo reel for the platform.
League nights show organized sim play at scale.
Film testimonials: "This got me into golf." That's your pitch deck in video form.
018 / Sponsorship Roadmap
019 / Content-to-Revenue Timeline
| Month | Content Focus | Revenue Goal |
|---|---|---|
| 1 Now |
Establish sim presence, launch Simulator Diaries + Pull Up & Play, build initial audience | $0 — pure growth mode |
| 2 | Community episodes, bring in guests, progression content, first character arcs | Grow group chat to 20+ people |
| 3 | First real course outing, "Sim to Real" content, local course partnerships | First trip inquiries from DMs |
| 4 | Puerto Rico course previews on sim, trip tease content, collabs | Website traffic spike, email captures |
| 5 | Guest appearances, challenges, collaborations with other golf creators | First micro-sponsorship deal |
| 6 | Trip anticipation content, "Who's coming" series, countdown | Active Puerto Rico bookings |
020 / This Week
Do all of this before the weekend. Total cost: ~$75. Total time: 3–4 hours.
021 / Brand Consistency
These six hashtags on every caption. No additions. No substitutions.
022 / Platform Posting Cheat Sheet
Primary growth engine
Brand home base
One simulator. Consistent content. A community that becomes a business.
teepeegolfclub.com · @teepeegolfclub · Puerto Rico — September 2026